Charity, film, fundraising 9 Without pity

How to solicit donations without having to rely on pity and desperation.

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Charity, film, fundraising 8 Negative messaging

We're living in a society where negative media bombards us constantly, where it's very easy to feel entirely impotent in the face of the scale of the problems that face us. Many people feel overwhelmed, actually. And I think charity has a really critical role, actually for all of us, in demonstrating that change is possible and that change on a small scale has far reaching repercussions.

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Charity, film, fundraising 7 Which stories?

Thoughts about which stories charities can and should tell.

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Charity, film, fundraising 6 When to use storytelling

I cannot think of any communication that would not be strengthened by checking it against a story structure.

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Charity, film, fundraising 5 Storytelling

The more bespoke and tailored to their interests you can be, the better they will respond.

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Charity, film, fundraising 4 Accountability Transparency

There's a fantastic opportunity for charities who are able to demonstrate accountability and transparency to create incredibly loyal and passionate supporters.

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Charity, film, fundraising 3 Tap into it

Some things that charities can do to tap into this new supporter landscape

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Charity, film, fundraising 2 Appealing to today’s supporters

The more that you can understand about charity supporters and their motivation for giving in the first place, the more likely you will be able to elicit a second gift.

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Charity, film, fundraising 1 First of loads

The more bespoke and tailored to their interests you can be, the better they will respond.

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“Thank you” is the most important thing to say

If you were creating a fundraising appeal with a film as a central part of the mix, why wouldn’t you also make a ‘thank you’ alongside the main production?

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A charity DRTV concept, mocked up

We mocked this up super-fast for a charity fundraising TV ad, to illustrate a concept that would be arresting on TV, congruent on social, and so cheap to produce you could make a whole series.

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Animation: another way to tell a story

In fundraising we’ve all heard ‘people give to people’. Presenting them with animated illustration is to add another layer of ‘interference’ between the potential supporter and the end user. Who is, after all, the very person we hope they will choose to give to.

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