Risk, or routine? Pursue the new thinking.

My way of illustrating the point that keeps coming up: new thinking changes everything. RSPB could easily have gone for another, safer, approach. It’s a story told by a marsh, for goodness sake! It’s weird, frankly. But it's also (if I may be so bold) lyrical and evocative. It uses mystery, beauty and open questions rather than facts. We were confident in it because we knew: facts don't sell, feelings do.

Read More

Trees for Cities – pitching for partnerships

Editing from existing footage isn’t our number-one-favourite-ever way of working, but when a friend asks for help…

Read More

Blackmagic 4k | In the Mist

"The city of London, shrouded in a Dickensian blanket of smog, as light winds, Sahara dust, and dirty air from the continent conspire to produce air pollution levels right at the top of the chart." - Sky News

Read More

BMCC vs BMPC 4k | Detail Comparison

A comparison of how well details are rendered by the Blackmagic Cinema Camera vs Blackmagic Production Camera - and 4k vs 2.4k vs. HD. Which camera produces a more detailed image at 1080p?

Read More