Charity, film, fundraising 12 Emotion Film Impact

The thing that people want above all else is the feeling that they have made a difference to the world. If you can demonstrate that in a film they will keep on making that…


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Charity, film, fundraising 11 Three films every charity needs

There are three videos that probably every charity should have. One being the case for support, one being the impact of support, and one being the charity story, how the charity…


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Charity, film, fundraising 10 Regular video content

On the importance of regular video content built on a foundation of 'cornerstone content.'


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Charity, film, fundraising 9 Without pity

How to solicit donations without having to rely on pity and desperation.


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Charity, film, fundraising 8 Negative messaging

We're living in a society where negative media bombards us constantly, where it's very easy to feel entirely impotent in the face of the scale of the problems that face us. Many…


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Charity, film, fundraising 7 Which stories?

Thoughts about which stories charities can and should tell.


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Charity, film, fundraising 6 When to use storytelling

I cannot think of any communication that would not be strengthened by checking it against a story structure.


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Charity, film, fundraising 5 Storytelling

The more bespoke and tailored to their interests you can be, the better they will respond.


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Charity, film, fundraising 4 Accountability Transparency

There's a fantastic opportunity for charities who are able to demonstrate accountability and transparency to create incredibly loyal and passionate supporters.


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Blackmagic 4k | In the Mist

"The city of London, shrouded in a Dickensian blanket of smog, as light winds, Sahara dust, and dirty air from the continent conspire to produce air pollution levels right at the…


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