“Thank you” is the most important thing to say
If you were creating a fundraising appeal with a film as a central part of the mix, why wouldn’t you also make a ‘thank you’ alongside the main production?
A charity DRTV concept, mocked up
We mocked this up super-fast for a charity fundraising TV ad, to illustrate a concept that would be arresting on TV, congruent on social, and so cheap to produce you could make a whole series.
Animation: another way to tell a story
In fundraising we’ve all heard ‘people give to people’. Presenting them with animated illustration is to add another layer of ‘interference’ between the potential supporter and the end user. Who is, after all, the very person we hope they will choose to give to.
Charity sector we are here for you
I know some folks don't have 'make the world a better place' as a top career priority. But... *whispers* I don't really understand those people.
Film and Fundraising – originally published on LinkedIn
Somebody asked me this morning, what kind of films are working really well for charity fundraising right now, and at that moment my heart sank a little bit.
How to find a great story
To get to a memorable story via a powerful interview (for example for a case study or impact story), my advice can be summed up in four words: listen hard, have courage.
Risk, or routine? Pursue the new thinking.
My way of illustrating the point that keeps coming up: new thinking changes everything. RSPB could easily have gone for another, safer, approach. It’s a story told by a marsh, for goodness sake! It’s weird, frankly. But it's also (if I may be so bold) lyrical and evocative. It uses mystery, beauty and open questions rather than facts. We were confident in it because we knew: facts don't sell, feelings do.
What is visual storytelling?
Storytelling with words is easy - maybe not always easy to achieve, but easy to understand. It's a book. It's copywriting. It's oral storytelling. It's WORDS. But visual storytelling requires the imagination to stretch a little bit...
Show us your briefs
I've been working on a new template briefing document. Is it sad that I get excited about going through a well thought-out brief? No! It's the cornerstone of any creative project! Success depends on it!
Trees for Cities – pitching for partnerships
Editing from existing footage isn’t our number-one-favourite-ever way of working, but when a friend asks for help…
Blackmagic 4k | In the Mist
"The city of London, shrouded in a Dickensian blanket of smog, as light winds, Sahara dust, and dirty air from the continent conspire to produce air pollution levels right at the top of the chart." - Sky News