Brad Bell

The thing that people want above all else is the feeling that they have made a difference to the world. If you can demonstrate that in a film they will keep on making that…

There are three videos that probably every charity should have. One being the case for support, one being the impact of support, and one being the charity story, how the charity…

On the importance of regular video content built on a foundation of 'cornerstone content.'

How to solicit donations without having to rely on pity and desperation.

We're living in a society where negative media bombards us constantly, where it's very easy to feel entirely impotent in the face of the scale of the problems that face us. Many…

Thoughts about which stories charities can and should tell.

I cannot think of any communication that would not be strengthened by checking it against a story structure.

The more bespoke and tailored to their interests you can be, the better they will respond.

There's a fantastic opportunity for charities who are able to demonstrate accountability and transparency to create incredibly loyal and passionate supporters.

"The city of London, shrouded in a Dickensian blanket of smog, as light winds, Sahara dust, and dirty air from the continent conspire to produce air pollution levels right at the…