Fourth instalment of the Whitstable interviews, edited from a 60 minute conversation recorded November 2018, covering the current landscape for charity fundraising


There’s a fantastic opportunity for charities who are able to demonstrate accountability and transparency to create incredibly loyal and passionate supporters. People who wholeheartedly believe not just in the charities mission, but in the charities organization in their structure in the way they handle donations and the way they communicate with their supporters and in the way they deliver their work. There’s a huge opportunity there and because — it’s the flipside of the lack of trust for the sector it means
that if an individual charity can buck that trend, they have you know they have an exponentially greater opportunity to create really motivated and really loyal and really generous supporters.