Risk, or routine? Pursue the new thinking.

My way of illustrating the point that keeps coming up: new thinking changes everything. RSPB could easily have gone for another, safer, approach. It’s a story told by a marsh, for…


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What is visual storytelling?

Storytelling with words is easy - maybe not always easy to achieve, but easy to understand. It's a book. It's copywriting. It's oral storytelling. It's WORDS. But visual…


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Show us your briefs

I've been working on a new template briefing document. Is it sad that I get excited about going through a well thought-out brief? No! It's the cornerstone of any creative project!…


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Trees for Cities – pitching for partnerships

Editing from existing footage isn’t our number-one-favourite-ever way of working, but when a friend asks for help…


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