February 26, 2019
Charity, film, fundraising 3 Tap into it
Some things that charities can do to tap into this new supporter landscape
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January 28, 2019
Charity, film, fundraising 2 Appealing to today’s supporters
The more that you can understand about charity supporters and their motivation for giving in the first place, the more likely you will be able to elicit a second gift.
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January 11, 2019
Charity, film, fundraising 1 First of loads
The more bespoke and tailored to their interests you can be, the better they will respond.
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November 14, 2018
“Thank you” is the most important thing to say
If you were creating a fundraising appeal with a film as a central part of the mix, why wouldn’t you also make a ‘thank you’ alongside the main production?
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November 4, 2018
A charity DRTV concept, mocked up
We mocked this up super-fast for a charity fundraising TV ad, to illustrate a concept that would be arresting on TV, congruent on social, and so cheap to produce you could make a…
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August 9, 2018
Animation: another way to tell a story
In fundraising we’ve all heard ‘people give to people’. Presenting them with animated illustration is to add another layer of ‘interference’ between the potential supporter and…
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March 26, 2018
Charity sector we are here for you
I know some folks don't have 'make the world a better place' as a top career priority. But... *whispers* I don't really understand those people.
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March 23, 2018
Film and Fundraising – originally published on LinkedIn
Somebody asked me this morning, what kind of films are working really well for charity fundraising right now, and at that moment my heart sank a little bit.
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March 15, 2018
How to find a great story
To get to a memorable story via a powerful interview (for example for a case study or impact story), my advice can be summed up in four words: listen hard, have courage.
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