Anna Bell

Some things that charities can do to tap into this new supporter landscape

The more that you can understand about charity supporters and their motivation for giving in the first place, the more likely you will be able to elicit a second gift.

The more bespoke and tailored to their interests you can be, the better they will respond.

If you were creating a fundraising appeal with a film as a central part of the mix, why wouldn’t you also make a ‘thank you’ alongside the main production?

We mocked this up super-fast for a charity fundraising TV ad, to illustrate a concept that would be arresting on TV, congruent on social, and so cheap to produce you could make a…

In fundraising we’ve all heard ‘people give to people’. Presenting them with animated illustration is to add another layer of ‘interference’ between the potential supporter and…

I know some folks don't have 'make the world a better place' as a top career priority. But... *whispers* I don't really understand those people.

Somebody asked me this morning, what kind of films are working really well for charity fundraising right now, and at that moment my heart sank a little bit.

The best kind of feedback.

To get to a memorable story via a powerful interview (for example for a case study or impact story), my advice can be summed up in four words: listen hard, have courage.