At night fall a girl walks away from the camera towards her home

“Thank you” is the most important thing to say

If you were creating a fundraising appeal with a film as a central part of the mix, why wouldn’t you also make a ‘thank you’ alongside the main production?

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Car dashboard

A charity DRTV concept, mocked up

We mocked this up super-fast for a charity fundraising TV ad, to illustrate a concept that would be arresting on TV, congruent on social, and so cheap to produce you could make a whole series.

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An elderly man looks worried, his tie blows in the wind.

Animation: another way to tell a story

In fundraising we’ve all heard ‘people give to people’. Presenting them with animated illustration is to add another layer of ‘interference’ between the potential supporter and the end user. Who is, after all, the very person we hope they will choose to give to.

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The silhouette of dried seedheads against a dramatic clouds in an evening sky

Charity sector we are here for you

I know some folks don't have 'make the world a better place' as a top career priority. But... *whispers* I don't really understand those people.

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Bowl of fruit - bananas, papaya, kiwi - on kitchen counter

Film and Fundraising – originally published on LinkedIn

Somebody asked me this morning, what kind of films are working really well for charity fundraising right now, and at that moment my heart sank a little bit.

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A young woman with dark hair smiles to camera - she's in a classroom and children's art and school bags are hanging on the wall behind her.

The very best kind of feedback

The best kind of feedback.

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Exterior, a woman in a red coat looks into the distance with an optimistic smile

How to find a great story

To get to a memorable story via a powerful interview (for example for a case study or impact story), my advice can be summed up in four words: listen hard, have courage.

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Risk, or routine? Pursue the new thinking.

My way of illustrating the point that keeps coming up: new thinking changes everything. RSPB could easily have gone for another, safer, approach. It’s a story told by a marsh, for goodness sake! It’s weird, frankly. But it's also (if I may be so bold) lyrical and evocative. It uses mystery, beauty and open questions rather than facts. We were confident in it because we knew: facts don't sell, feelings do.

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Still from the movie Hot Fuzz actor Simon Pegg on board a train with a plant in the seat next to him.

What is visual storytelling?

Storytelling with words is easy - maybe not always easy to achieve, but easy to understand. It's a book. It's copywriting. It's oral storytelling. It's WORDS. But visual storytelling requires the imagination to stretch a little bit...

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Diagram illustration showing different styles of briefs

Show us your briefs

I've been working on a new template briefing document. Is it sad that I get excited about going through a well thought-out brief? No! It's the cornerstone of any creative project! Success depends on it!

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Looking up at trees

Trees for Cities – pitching for partnerships

Editing from existing footage isn’t our number-one-favourite-ever way of working, but when a friend asks for help…

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Still Black and white image of London park in the fog

Blackmagic 4k | In the Mist

"The city of London, shrouded in a Dickensian blanket of smog, as light winds, Sahara dust, and dirty air from the continent conspire to produce air pollution levels right at the top of the chart." - Sky News

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