September 3, 2019
Charity, film, fundraising 12 Emotion Film Impact
The thing that people want above all else is the feeling that they have made a difference to the world. If you can demonstrate that in a film they will keep on making that difference in the world.
August 12, 2019
Charity, film, fundraising 11 Three films every charity needs
There are three videos that probably every charity should have. One being the case for support, one being the impact of support, and one being the charity story, how the charity came to be and what their history has been. In addition...
July 29, 2019
Charity, film, fundraising 10 Regular video content
On the importance of regular video content built on a foundation of 'cornerstone content.'
July 15, 2019
Charity, film, fundraising 9 Without pity
How to solicit donations without having to rely on pity and desperation.
July 9, 2019
Charity, film, fundraising 8 Negative messaging
We're living in a society where negative media bombards us constantly, where it's very easy to feel entirely impotent in the face of the scale of the problems that face us. Many people feel overwhelmed, actually. And I think charity has a really critical role, actually for all of us, in demonstrating that change is possible and that change on a small scale has far reaching repercussions.
July 1, 2019
Charity, film, fundraising 7 Which stories?
Thoughts about which stories charities can and should tell.
June 26, 2019
Charity, film, fundraising 6 When to use storytelling
I cannot think of any communication that would not be strengthened by checking it against a story structure.
May 28, 2019
Charity, film, fundraising 5 Storytelling
The more bespoke and tailored to their interests you can be, the better they will respond.
May 21, 2019
Charity, film, fundraising 4 Accountability Transparency
There's a fantastic opportunity for charities who are able to demonstrate accountability and transparency to create incredibly loyal and passionate supporters.
February 26, 2019
Charity, film, fundraising 3 Tap into it
Some things that charities can do to tap into this new supporter landscape
January 28, 2019
Charity, film, fundraising 2 Appealing to today’s supporters
The more that you can understand about charity supporters and their motivation for giving in the first place, the more likely you will be able to elicit a second gift.
January 11, 2019
Charity, film, fundraising 1 First of loads
The more bespoke and tailored to their interests you can be, the better they will respond.